Let's Fix Donor Retention

A support system to help you grow donors and dollars.

Provide a great experience to all your donors, and see the results.

We hear it again and again in our fundraiser community:

“Fundraising teams struggle to reach all their donors, especially modest ones.”

“Donor loyalty leads to donor trust which leads to major gifts.”
"A community of advancement professionals trying to shore up weakening support for American nonprofits."
If this resonates, the annual fund toolkit is for you.

We've built a support system to help you grow your donor community and major gift pipeline with the team and tech you already have.
A library of research-based recommendations and templates
Weekly check-ins for 1:1 campaign support and project management
Automations to make your donors feel seen and valued

How it Comes Together

We help you apply lessons from our research with the Donor Participation Project in a step-by-step plan.

Data Diagnostic

An in-depth analysis followed by a workshop where you apply the latest insights in the industry to plan the year ahead.

Retention Accelerators

Implement marketing automations like donor welcome series that help you provide great donor experiences, without more staff.

Campaign Support

A seasoned expert who will be your partner, providing strategy and validation

Trusted by


What colleagues are saying about the Annual Fund Toolkit.
"Within a week of turning on the new donor welcome series, we've received several replies. One of those came from a potential major donor who is soon taking his daughter to visit our Project in Eswatini, Africa and learn how his treasure is saving the lives of abandoned babies and orphans!

Working with the Donor Participation Project Team has been seamless, even for a non-technical person like me... and we are excited about the ROI!"
Ryan Wallace, Relationship Manager
Heart for Africa
"Loved working with the team. Went above and beyond to help us achieve our goals."
Jen Raxter, VP of Development
Cambridge School of Weston
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A Support System that Works

Join the teams that believe in deeper relationships with more of their donors.
A support system to grow dollars and donors based on research from the Donor Participation Project.
Join the Donor Participation Project, our fundraiser community